A success story program is an empowerment, learning and development program designed for children from fourth to twelfth grades. The program provides tools, ways and methods for learning and practical development in any field that the children / adolescents choose. The program is delivered in schools, educational settings and private settings. As part of the project, we carried out research and strategic planning, after which we built the work model together with the client in an orderly manner. After building it, we moved on to designing the model in a way that would clarify the depth, meaning and complexity of the brand's activities and at the same time so that it would illustrate the fun, experience and value in the way of learning and practicing. The model was designed in the spirit of the Golden Ratio (Phi) - a ratio discovered thousands of years ago, some say by Pythagoras' student, and is often reflected in nature in animals and architectural structures as the perfect symmetrical ratio. The shape accurately reflects the model based on 8 modules And contain it and it was important to us to represent the principle visually as well.

Upon completion of the model design it was important for us to design a representation that would convey the power and importance of the method and the important goal for the children and the next generation but to do so in a simple and effective manner. After much deliberation with the customer, we chose Logo Type: for happy and successful children who will accompany the brand name with a success story. The Logo Type represents the result that the brand strives to reach and to be true this is the bottom line that every parent, every mom and dad wants. That their children will be happy and successful. Challenge: How do you represent and illustrate happiness and success graphically? How do you express the essence of the brand and do it in a differentiated, prominent and compatible way? We researched and researched and researched and the truth ... as we deepened it seemed that the complexity was only growing. There are so many ways to express happiness and success and more than that - happiness and success are different for each of us and we all define them in a different, subjective way. We have come to understand that there are some expressions of joy and happiness that are universal. Familiar with the phrase "jumping for joy"? We have created a happy jumping figure, one in which the very act of jumping expresses a sense of success and achievement. We threw the colors out of the model, and borrowed the same shape we built into the model and turned it into a logo. The character jumps out of the logo frame as someone who has succeeded beyond expectation and at the same time the last part is designed to look like a cloak that connects to the character to reflect the supreme and powerful feeling inherent in the experience of happiness and success.

The target audience was divided into 2 target audiences: school principals and educators and parents. It was important for us to allow the customer to connect with the audiences and for the infrastructure to speak to them, each in his own language and in accordance with the interests and considerations that are important to him ... and more than that - it was important for us to inspire them! Harness them for change in their children, family, school and from there bring about environmental change for the benefit of society as a whole. We designed business cards for the customer, set up a business Facebook page for them that we branded in the spirit of the brand and began to distribute designed and unique content in the spirit of the brand and in accordance with its target audiences. At the same time, the brand's website was designed and built - a success story (click to go), digital brochures and digital presentations were designed and built - all designs in a uniform marketing language in the spirit of the brand. We continued with ongoing business-marketing support and assistance in creating content and articles for the site and Facebook.

Customer:

The challenge:

What did we do?