Natural Beauty Care markets natural, high-quality and unique boutique soaps and soaps, which are manufactured and controlled by hand. Natural Beauty Care is managed by Orit Felty (MSc.), A chemist with a master's degree and with a reputation and extensive experience in the detergent, cosmetics, and pharmaceutical industries. Orit believes in the constant innovation in product development, the uncompromising quality and the high standards so that all Natural Beauty Care customers will receive no less than advanced products, high quality and a special experience.

Each of us is unique and special. We all face many challenges that life poses to us, and yet there are some, special ones, that also face challenges of a different kind. Some of the company's activities include about 40 employees who deal with mental disabilities. Through the activities of the company, the contestants discover and experience skills, abilities and abilities and sometimes even for the first time in their lives. By participating in the production of the products and soaps, we prepare and assist the contestants. We wrap them in attention in order to allow them to later integrate into the free market on their own merits and to feel as good as possible during the process. As we believe they deserve.

The company's main work is in the creation of cosmetics, usually solid soaps (similar to the prestigious Dead Sea soaps), for private brands - wholesale and retail. After the full production process and registration in the Ministry of Health carried out by NBC, the final product is sold and delivered to their customers and they sell it at a high profit. It was clear to us at integral that in order to increase the company's profitability it needs to change - establishing its own brand and product line! It was clear only to us ... and the persuasion campaign on the way there set off.

We conducted a comprehensive study of the Israeli cosmetics industry, as well as international trends and the various relevant markets and stricter regulation in the field of production. It was clear to us that in the final equation we must connect the new brand, and our target market and uniqueness as manufacturers of products by competitors. Social, moral and value-based nada first and foremost. The study drew a number of clear conclusions: the industry is divided into a lot of small producers who produce on a small scale (and in light of an impending change in regulation we knew they were going to have a hard life soon) and very large producers (who use mostly synthetic materials to lower costs and be attractive to end customers). There are almost no medium-sized manufacturing companies with our production capabilities. The demand for natural products is growing along with the global health awareness trend so we have chosen to focus on natural products. For the little ones it will be difficult to comply with the regulation and for the big ones, at least at this stage, the option is less relevant). In other words - we identified an interesting window of opportunity. We mapped out the full range of uses of the soaps and were able to creatively group them into only 5 product families that address 99% of the needs and desires of the end customers. However, since the production is done by contestants, all The process of change, of assimilation, of building the production line - takes quite a bit of time and not a bit of depreciation resulting from the learning and application process. All parameters related to the production and packaging process had to be taken into account. Which will externalize the DNA built as part of the strategic process and unite the three components mentioned in the previous paragraph. The global trend is towards the use of liquid soap. However the process of making liquid soap is different and less suitable for working with contestants so this option is out of the question. Prominent for us. An almost absolute percentage of brands (both small and large) have chosen to present the value of their products in one of 2 ways: a utilitarian-functional value (treats a particular problem, intended for a particular population or intended for a particular use) or one that presents the product components as " Innovation ". We chose to act, how No - otherwise!

The company's main work is in the creation of cosmetics, usually solid soaps (similar to the prestigious Dead Sea soaps), for private brands - wholesale and retail. After the full production process and registration in the Ministry of Health carried out by NBC, the final product is sold and delivered to their customers and they sell it at a high profit. It was clear to us at integral that in order to increase the company's profitability It was clear only to us ... and the persuasion campaign on the way there was underway. Who uses our soaps ... with a slight hint that it is made from natural materials. Hundreds of options came up and finally we chose the following logo where the bubble also reflects the contestants, in the form of a smiling and optimistic face.

Following the research and strategic planning we divided our target audience into five target audiences. Each audience developed and adapted their own soap, as well as the name of the soap, the packaging design and the colors that were adapted to it. Emphasis was placed on combining the quality and appearance of the packaging along with the ease of packaging so that the contestants could pack the soaps relatively easily. We called the series of soaps: REfeel - which means to feel re-felt and at the same time also sounds like "refilled" and at the same time each soap was given a name according to its purpose: REactive, REcharge, Refine, Relax, Revive

The series included double packs, inspired by Japanese sugar packs, and single soaps sold to retailers in a cardboard display case of 25 soaps (5 soaps of each type) which was designed as a drop-down box for display. We designed and wrote brochures that included a comprehensive explanation of each soap, its natural ingredients and their contribution to the intended use. The brochures were attached to each package and distributed to interested customers.

The results were divided, in fact, into several planes. The first - a sense of pride and satisfaction of the owner of the company who first marketed a private product - her own brand. Being a part of the process and experiencing the activities of all the contestants with the production, wrapping and packaging of the soaps was another product that made them and us great pride and immense satisfaction! Second - the profitability of each soap was 1,300% in relation to the profitability of customer brands (imagine what it means to double your profitability 13 times and how it feels). Third - within a few months the soaps were sold at over 100 points of sale in leading retail chains and selected health food stores.

Customer:

The challenge:

What did we do?