When Lavender's owner, Moshe Schwartz, came to us, he was already in the process of setting up a laundry network. After working for years in large companies, he decided to become independent and bring all the knowledge he had gained to the world of laundries - when high-tech meets low-tech. Moshe did not compromise on a number of things - the quality, the visibility and the experience. It was clear to us, already at the first meeting, that the brand we are starting to build will be different ... The brand name was chosen by Moshe, the owner, and from there we started building the brand and the flagship branch of the laundry chain which is now successful and spread in several major cities.

We have defined an exact vision and the business DNA of the new brand. We designed a price list, interior signage, we proudly hung our vision in front of the entrance wall so that all customers could see our perception and commitment to them. We designed counters from the HMM and an amazing sign. From there we continued to launch the well-publicized branch and set the mezuzah, to advertise and market the new branch in the local press, urban apps and social networks. The results were not long in coming!

Customer:

The challenge:

What did we do?