The Bible Race is a messenger race, a half marathon and an ultra, founded in 2013 and created out of a love of running, nature, heritage, community and challenge. The race takes place in breathtaking landscapes in the mountains and plains of Judea, in the settlements of the Mateh Yehuda Regional Council and in the places where the heroes of the people worked from Bible times until 1948. It is an experiential and circular terrain race where the runners along it meet mountains and ravines, paths and streams, cliffs and springs, vineyards, wide fields and amazing views of the Judean mountains and the coastal plain. The route allows you to experience through your feet historical events in which the heritage was engraved from biblical times such as: Tel Azka, Tzora, Ayalon Valley and Ella Valley until the days of 1948 through Burma, Operation Mountain, Latrun, Harel, spur branch and the Battle of the 5th. The combination is the combination of the landscapes, the atmosphere of "together", the cross-country running that combines experience and challenge, the village we establish for the benefit of the event and the great atmosphere throughout the race and the fact that everyone can participate in the race, even if it is his / her first race. Atmosphere: The year is 2019. The month is March - a little less than half a year into the race and we were chosen to manage all the marketing activities of the race in its seventh year.

At the start of the work we made a fundamental change that paved the way for the entire season - we said goodbye to the basic branding that represented the race for the first five years (and underwent a revival in the sixth year) and performed a rebranding process. We defined the important values, refined the essence and DNA of the race, wrapped them in the environmental characteristics of the area of Mateh Yehuda where the race takes place and ... also balanced the gender equality next to a wanted position in Kedma. The color chosen characterizes the Jerusalem mountain area and is well reflected in the logo and marketing language we have created.

It was clear to us that the world of racing is a complex world, which has only become more complex in recent years. With any city, council or interest group choosing to unite under a goal and create a local race, creating a distinct differentiation is not a matter of luxury but a necessity! Happily (well, we worked on it hard beforehand) the graphic-visual-emotional language we created provided a good infrastructure for the continuation of the activity. We started with the sources of information - the website, the Facebook page and the municipal portals and continued to the marketing and advertising channels - including the official Facebook page and the mailing system. Team badges, stickers for volunteer vehicles, race gates, back stage - photo area, station signage (100 km race), stand signage (including clinic, registration points, parking and more), from the biggest physical needs to the design of photo albums that runners will automatically receive At the end of the race. In short - watch the video at the top of the page. The race was a success! See you next year.

Customer:

The challenge:

What did we do?